What are the social and market trends of seafood today? Can it set the trends for other food? How is the marketing of seafood changing with the digitalization of consumers communication and how is it impacting seafood trade? These issues and more on seafood social and market trends will be discussed.
10:40 Guðný Káradóttir, Promote Iceland
– Opening remarks
11:00 Alexa Tonkovich, Alaska Seafood Marketing Institute
– The Emerging E-Commerce Landscape: Strategies, Marketing in a New Age, and Lessons Learned
11:20 Polly Legendre, Polished Brands/ Formerly with Cleanfish
– Selling the Future- What will it take for seafood to set the trends and not chase them?
11:40 Yvonne Feucht, Thuenen-Institute of Market Analysis
– Beyond labelling – the role of digitalization in consumer communication
12:00 Jayne Gallagher, Honey and Fox Ltd.
– China – the world’s biggest market for seafood – challenges for governments and business
Other Sessions on Tuesday
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113 Reykjavik, Iceland