Colleen is the SeaChoice Atlantic Canada Coordinator based out of the Ecology Action Centre in Halifax, NS, Canada. She holds a Masters degree in Marine Management, and has worked in marine conservation at various academic institutions and NGOs. Colleen’s current role at SeaChoice focuses on promoting sustainable fisheries and aquaculture operations to businesses and consumers, and identifying how to incentivize more fisheries to improve the sustainability of their operations, such as through management, policy, and scientific stock assessments.
Mobilizing citizen scientists to DNA test seafood sold at Canadian retail stores
After identifying weak national seafood labelling and traceability regulations in Canada, SeaChoice partnered with the University of Guelph and the Centre for Biodiversity Genomics to arm citizen scientists in every Canadian province and territory with DNA Barcoding technology to test seafood labels against their contents. Over 600 seafood samples were tested, and will be analyzed by SeaChoice against previous research conducted on mislabelling to identify patterns, improvements and areas of concern regarding seafood mislabelling and fraud. The findings are meant to identify gaps in seafood labelling and traceability, and to inform industry and government on how to decrease the risk of seafood fraud and mislabelling from occurring within the supply chain.