Themistoklis Altintzoglou has been working in Nofima since 2007 with a focus on consumer research and food product/concept development and perception. He is particularly interested in developing useful knowledge about factors that influence consumers’ perception of products/information and their actual food choice behaviour. This work has been based on experimental, quantitative and qualitative research methods to reach a thorough understanding of what will lead to consumer satisfaction with experiencing food products.
Organic labeling in a united Europe; for each their own?
Consumption of organic seafood in Europe is low partly due to low availability, high price or consumer confusion about what organic fish is. The objective of this study was to explore how familiar consumers in three European countries are with selected eco-labels and how often they actually use them when purchasing fish; thus how effective the labels are.
A survey in the UK, Germany and France (n= 1500) showed that familiarity with and use of the EU leaf label for organic food is very low, while national organic labels scored much higher. The ambition for the EU-leaf to become a common organic label across the EU, making consumer choices easier, has not been achieved, unless it is combined with national labels in order to get consumer attention. This contributes to higher costs for the companies who wish to export organic seafood to other countries.