Simon Mardle

Fishor Consulting

Dr. Simon Mardle has specialised in Marine Resource Economics since 1997. He specialises in analysis using micro-economic and mathematical modelling approaches. He has been previously involved in several European Framework projects as co-ordinator and partner, including FAIR-BECHAMEL; MOFISH; TEMEC; VALFEZ, TECTAC; COMMIT, and many National Research projects (e.g. with DEFRA, SEAFISH). He is currently a partner of the H2020 project SUCCESS ( ).


Competiveness & economic sustainability / Supply chain relations, Tue 13:20

Analysis of price transmission and market power in the European seafood value chain (on behalf of Ignacio Llorente)


This work analyses price interactions between the different agents involved in the seafood value chain in the EU, from producers to retailers. The purpose of the analyses is to identify; the level at which a shock in the prices in origin is reflected in the following steps of the supply chain, asymmetries in the transmission of prices, and situations of market power. It also considers the influence of international trade on domestic prices formation for different intra and extra EU trade flows and domestic markets of seafood commodities. The statistical method used is cointegration analysis. The prices at ex-farm, wholesale and retail levels have been collected from official databases and from SUCCESS partner’s contributions. The results suggest different situations of price transmission and potential bargain power.

The impacts of Non-Trade Measures: Evaluation of fish trade non-tariff measures using choice experiments


NTMs are governmental regulations and, although legitimate, are necessary in many cases to ensure certain health and safety as well as technical measures are met. There are agreements under the World Trade Organisation (WTO) but EU trade conditions (for importers and exporters) are generally set at a level that provides for consistent food safety, quality and traceability which take into account the WTO commitments for trade. We examine experts’ views to understand NTMs that businesses are facing and perceptions of NTMs to provide useful insights to policy and help prioritise where work is required to make NTMs more effective. The choice experiments implementation is designed to elicit details of measures impacting the trade of seafood in Europe and is built from five main attributes: species, non-tariff measure, region, value chain stage and cost impact. Initial results indicate that labelling issues in particular are impacting seafood trade significantly across Europe.