Mike Mitchell

Fair Seas Limited- Seafood Consultancy

Mike Mitchell – until October 2015, Mike was a Legal Director and member of the Operating Board of Young’s Seafood Limited, one of the UK’s largest seafood manufacturing businesses. Widely considered to be one of the industry’s most senior and influential seafood executives, Mike has worked continuously in the seafood sector since 1981, mainly in the areas of Quality and Technical management, and since 2005 in the area of Corporate Social Responsibility. During his time in the seafood industry, Mike has held a wide range of operational roles, mainly in the UK but also across Europe and Scandinavia. In 2008, Mike won the coveted Seaweb Seafood Champion award for his work in developing the Young’s Fish for Life program.

For more than a decade, Mike has been a pivotal figure in the global field of seafood sustainability. He has been integral to the development of a number of retailer Own Label and branded seafood sustainability initiatives and is the architect of award-winning programs in this area. The work Mike led on seafood product integrity has also been recognised at the forefront of applied due diligence, and Mike’s ’Seven Sins of Seafood’ was cited in the recent government review on the integrity of UK food supply chains (the Elliott Review) as an exemplar of food industry best practice.

In October 2015, Mike founded Fair Seas Limited in order to pursue greater focus in areas of personal interest, specifically in three fields that he considers to be of particular importance:

  1. Seafood sustainability and marine stewardship
  2. Product integrity
  3. Social accountability in wild capture fisheries


Minimising discard for improved food security, Tue 13:20

The Landings Obligation – a market perspective on application and compliance


In recent years, we have seen significant improvements in European fisheries management. The current CFP includes commitments to fishing at sustainable levels and an end to the wasteful practice of discarding.

Retailers and seafood brands have welcomed these measures, which help to build market confidence and lay the foundations for a thriving seafood sector through such benefits as: improved data collection, better traceability and confidence in compliance.

In 2014, the North Sea Advisory Council reported that ‘adequate and effective control and monitoring is essential to the implementation of the landings obligation’. The report acknowledged that the transition will be a complex five-year challenge for the fishing industry.

As we reach mid-term of the phased introduction of the Landings Obligation, we can reflect on the progress of CFP implementation. In this presentation, we explore the new regulatory environment created by the Landings Obligation and consider whether this transition is on track.