José L. Santiago

University of Vigo

Ph.D. student in Marine Science, Technology and Management at University of Vigo. M.Sc. in Economy, evaluation and management of marine environment and fisheries resources, from the University of Vigo. Degree in Administration and Business Management, USC. Research topics: marine socio-economic valuation and fisheries management. His major fields of work are the socioeconomic issue, the stakeholders’ interaction and the development of innovative and participatory tools and projects.


Competiveness & economic sustainability / Improving strategic plans, Tue 15:20

Tools for improving strategic plans for future production and innovation


The concept of shared value has been defined as those policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. This concept guides a coordinated process of stakeholders’ engagement to consolidate the economic sustainability and competitiveness of European fisheries and aquaculture sectors, the main goal of the PrimeFish project. This approach, framed in the social innovation, states that the creative use and combination of resources can pursue opportunities to catalyse social change and address social needs and challenges. In particular, the strengthening of competitiveness will be addressed through innovative choices and configurations by four key ways: reconceiving products and markets; redefining productivity in the value chain (e.g. energy use and logistics, resource use, distribution, labour productivity, location); enabling local cluster development and; better understanding of the socio-economic realm. For this purpose, the PrimeFish project grouped several industrial organizations from sectors of catching fisheries, aquaculture producers, trade and retailers of seafood who actively participate as an advisory board, communicating their interest and needs and receiving the science and technology developed for evolving from the corporate social responsibility to the creation of shared value. This fact should support to enhance the development of tools, enabling seafood stakeholder to improve strategic planning and thereby triggering positive feedback loops on its socio-economic performance.