Jón Þrándur Stefánsson

Markó Partners

Dr. Jon Thrandur Stefansson holds a doctorate degree in Business Administration with specialization on HRM from Kobe University of Commerce, Japan. He completed his MBA degree with specialization in International Business and Marketing from The University of North Carolina at Greensboro. Dr. Stefansson also completed his BSc degree in Business Administration from the same university.

Dr. Stefansson has extensive experience in various business research, consulting including consulting in the international seafood industry, and teaching in higher education. Dr. Stefansson’s specialization is in the fields of HRM, organizational behavior, and marketing management and international business. He has published several textbook chapters and articles in the fields of HR, case studies, and business planning. Further, Dr. Stefansson has given numerous presentations on various international seafood related topics at several conferences and seminar over the years.

Recent focus on the international seafood industry has included compilation of various analytical reports on the seafood industry and company analysis of international seafood companies as well as special focus on the international aquaculture industry, including, salmon with emphasis on market and investment possibilities. Dr. Stefansson is the editor of the Seafood Intelligence Report, published by Markó Partners, and is in charge of concept design and content management of markofish.com – a seafood information platform provided by Markó Partners.


Competiveness & economic sustainability / Improving strategic plans, Tue 15:20

How are the market dynamics and changing patterns of the seafood trade affecting the competitiveness of the sector?


The presentation will give an overview of the seafood trade, primarily focused on whitefish, and the changing dynamics in the industry. It will follow the supply to the key markets and present how variables such as the availability of raw materials, processing and products, prices, and consumer preferences are impacting the seafood trade in terms of the composition of product portfolio and competing and complementary products. The presentation will make use of trade flow data to demonstrate changing trends within the industry. Further, consolidation and competitiveness of the whitefish industry will be discussed in comparison to lessons learned from other sectors such as the aquaculture sector. The main contribution of this presentation will be to demonstrate to the audience the links in the seafood trade and the market dynamics in the seafood sector as well as discuss the likely future trends based on the analysis presented.