Guðmundur Stefánsson


Ph.D. in Food Science from University of Leeds. Dr. Gudmundur Stefánsson has a background in R&D activities (1986-2000) including that of participating in national and European research projects, various roles in international fish business (2000-2012) such as project manager, operation manager, plant manager, vice MD and R&D director and since 2012, a research group leader at Matis focusing on food product development and innovation.


Competiveness & economic sustainability / Supply chain relations, Tue 13:20

Approches to enhance the competitiveness and economic sustainability: PrimeFish and Success projects


Two thirds of seafood consumed in European Union is imported. On one hand, several factors restrain the growth of the European fish industry as the reduced supply of raw product because of overfished stocks and extreme seasonality of main species. On the other hand, the EU aquaculture has to deal with limited availability of sites, complex administrative and legal procedures and limited market differentiation in terms of quality and sustainability. These and other challenges affecting the economic sustainability of European seafood producers are addressed in the PrimeFish project. The implementation of simulation and prediction models into a web-based market intelligence toolbox for seafood operators and policymakers is one of the key expected outcomes. PrimeFish also develops econometric models that can be used for comparing competitiveness, for predicting “boom and bust” price cycles, for strategic positioning within the value chain, for analyzing the success of new products, and for innovation of specific species. The final toolbox will enhance the economic sustainability of European fisheries and aquaculture sectors and strengthen the economic competitiveness of European seafood markets.